Meet Deborah
Deborah is a Safety Minded Leadership specialist who is passionate about helping leaders and teams create brain friendly cultures that drive safe workplaces.
Meet Deborah
Deborah is a Safety Minded Leadership specialist who is passionate about helping leaders and teams create brain friendly cultures that drive safe workplaces.
And it’s not just because it’s good for business and your bottom line. There’s a fundamental belief in your company that everyone deserves to get home safely from their work, each day, every day.
You know processes on their own don’t guarantee safety. Research shows that 90% of accidents are caused by human error. Factors like fatigue, stress, overconfidence, taking short cuts, lack of preparation and mental distractions.
You want to create a human-centred safety culture where people are 100% safety minded. Where getting people home safely is seen as everyone’s responsibility, not just the responsibility of the safety team.
You want it to be ingrained and part of your company DNA. I’m here to help you do just that.
My name is Deborah Keep and I am a Safety Minded Leadership specialist.
I’ve seen first-hand the impact that serious injury or even tragedy has had on colleagues.
Through a melting pot of mindset training, neuro techniques and behavioural studies, I provide ground-breaking safety leadership programs that create new beliefs and behaviours across your worksites, sustainably reducing human-error and risk.
I’m passionate about creating safer worksites, and helping leaders activate the safety smarts of everyone onsite.
Deborah’s qualifications and accreditations
Advanced Diploma of the Neuroscience of Leadership with NeuroCapability (Current)
Practitioner of the Emotional Culture Deck by Riders & Elephants



Outside of work, Deborah is involved in running mindset coaching for athletes and sports teams, where she offers sessions to help players leverage the mental application of the game. She is also heavily involved in her son’s rugby union club, challenges herself to run at least two half marathons a year and loves to pop up to the Hunter valley with her husband for their foodie fix.
What Clients Say
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